Stop offering more discounts or lowering prices (of which you can do only so much). The key to business success in 2011 will be getting people together around exciting events at your place of business. You will create 'buzz' for your business and loyalty to your brand, while price perception will stay intact. Use all new media to promote your events!
Be Realistic
Be realistic about your business. If it has slowed down because of the economy, stop waiting for it to "get better". Cut expenses and make changes now. If you wait too long, you will be out of business. If the economy has hurt your business, remember that there is no shame is closing shop. Henry Ford went bankrupt five times before he made it with the assembly line. People say that opportunity only knocks once, but I believe that opportunity is always there. It is up to you to recognize it!
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