Producing high-quality content is a gift to your audience that they appreciate. Shown in their returning patronage of your business or perhaps as a commenter on your blog, the appreciation of your audience is something to be cherished. Have you read about the principle of getting your customers to know, like and trust you? Have you decided upon the best ways to adhere to that principle so that your business prospers?
This idea of content being the draw id something many small business owners have a hard time grasping. And understandably so - I have found that most people who decide to start their own business have a fervent enthusiasm for their vision but have much, much less enthusiasm for putting throught and time into their online process. Honestly, I have found that most people have never even thought about that aspect of their business!
If you are one of those people, and you have somehow found yourself reading this post, please do take a momemnt to think about how your customers are perceiving you and your online presence. Over 85% of local shopping decisions are made after using a search engine like Google. How does your business show up in that search?
This idea of content being the draw id something many small business owners have a hard time grasping. And understandably so - I have found that most people who decide to start their own business have a fervent enthusiasm for their vision but have much, much less enthusiasm for putting throught and time into their online process. Honestly, I have found that most people have never even thought about that aspect of their business!
If you are one of those people, and you have somehow found yourself reading this post, please do take a momemnt to think about how your customers are perceiving you and your online presence. Over 85% of local shopping decisions are made after using a search engine like Google. How does your business show up in that search?
And have you considered the value of a backlinking campaign? For example, you might want to have a link to information about the fact that Ticketamerica.com has concert and event tickets for holiday shows at different times of the year and jazz performances plus city of las vegas. Weigh the benefits of using links to holiday shows that are of interest to your target audience. Or if you've done enough research and analysis, you might know that links to resources for jazz blues seating or perhaps to las vegas shows will be attractive to them.
Check out the video from Social Media Examiner. It's only about 6 minutes long and has over 6 minutes worth of value!
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